Choices. Choices. Choices. It’s always nice to have choices in life, but can you have too many? As a business, is it possible to offer a customer so many choices that they simply can’t choose? That’s the gist of a old direct marketing axiom which says too many choices paralyzes your prospect into complete non-action. When […]
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Verizon and SCORE have created a new free online training site for small-business owners. The site offers training in the use of technology for marketing, e-commerce and business efficiency through a series of workshops.
The two new online courses at www.SCORE.org provide entrepreneurs with instruction for using technology and proven practices that will lead to business growth. There […]
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The right logo can do a lot for your small business. Logos show that you take yourself seriously and that you have a high quality, credible business. A good logo also attracts customers and expresses the benefits of your company.
If you are interested in creating a logo for your business consider these tips by Alan […]
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This week, the Small Business Administration (SBA) announced a new lending program geared to veterans and members of the military. The Patriot Express Loan is a streamlined loan product based on the SBA Express Program, but with enhanced guarantee and interest rate characteristics more like those of SBA Community Express loans.
The program features the SBA’s fastest turnaround time […]
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The Americans with Disabilities Act (ADA) is a federal civil rights law designed to prevent discrimination and enable individuals with disabilities to participate fully in all aspects of society. With approximately 25 million small businesses in the U.S. representing 99.7% of all employers, the likelihood of dealing with employees covered by ADA guidelines is high.
ADA applies to all businesses with […]
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When hiring a new employee, checking their references is an absolute must. It doesn’t matter if Uncle Joe vouches for them or your best friend refers them to you. That’s just not good enough. With many surveys suggesting that as many as 56% of job applicants supply “incorrect information in significant areas,” on their resumes […]
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