During the course of discussions, many of my clients have told me – they are unable to sell their products because customers do not need the product. My response to all of them is – that’s not the case. They may not want it, but they need it. Let us understand the finer details.
We need […]
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If you are a small business dealing with the issues of Intellectual Property (IP), you are definitely not alone. Research estimates placethe value of the IP market at between $5 trillion to $5.5 trillion. Small businesses place a significant role in this market.
According to the SBA’s Office of Advocacy, the technological influence of small firms […]
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USP, abbreviation of Unique Selling Proposition, is the way a company can differentiate its product range form that of competition. Unique selling proposition is something that sticks, grows and identifies with a product.
USP later on got on to MSP – multiple selling propositions, essentially meaning the same thing on a larger number of planks. USP […]
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CNNMoney.com offers an overview of five organizations that are geared to assisting women in business. They include:
COMMITTEE OF 200 which provides advisors for women who own businesses with $3 million to $10 million in sales. www.c200.org.
MAKE MINE A $MILLION BUSINESS PROGRAM helps women entrepreneurs reach $1 million in annual revenues by giving participants a year […]
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Businesses stop growing at the same rate as during initial years. There comes stagnation due to many factors like changes in tastes & preferences, technological changes & advancements, etc. How come then companies like Coke, McDonald’s maintain healthy rate of growth? How do these companies survive despite many odds? There are many strategies to overcome […]
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InfoWorld reported today that vulnerable small business groups have come together to protect against breaches of their data. They revealed a guidelines package on Monday that seeks to help small businesses help themselves and reduce the number of U.S. small businesses who suffered data breaches in 2005 from 56%.
While corporate business tends to dominate the […]
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